Michael Porter, a well known business man for his theories such as the “5 forces analysis” and his successful 18 books, exposes nowdays an idea which doesn’t seem very convincing : the one of the “shared values”.
It is undeniable that the three main points of this theory (the creation of market “ecosystems”, the need for firms to expand their value chains and the creation of new industrial clusters), can be useful to overcome the financial crisis we’re facing but it’s also true that if Mr porter isn’t going to work more on his idea it will probably keep a lot of flaws.
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